#SayHerName

#SayHerName is a social movement that seeks to raise awareness for Black women who are victims of police brutality and anti-Black violence in the United States. It was started by the brilliant Kimberlé Crenshaw from the African American Policy Forum (AAPF).
We were tasked with campaign strategy & development, illustrating some of these women, creating a map highlighting police brutality, annual reports and on going social media pieces. In addition to this campaign, we worked on several major campaigns such as #TruthBeTold. These are selected materials.

Social Awareness:

  • We worked with the families of victims to ensure that the illustrations accurately represented and honored these women.
  • With the application of a social justice lens, we made sure not to perpetuate further trauma with our illustration aesthetics.
Date
2020
Services Provided
Annual Report, Campaign Strategy & Development, Illustration, Layout, Print, Social Media

Charleena Lyles

6/18/17 | Seattle WA | 30 years old

  • Charleena called the police to report an attempted burglary at her home.
  • She was shot and killed by officers responding to her call.
  • Officers said she displayed a knife upon their arrival to her home.
  • Charleena was three months pregnant with her fourth child when she was killed.

Korryn Gaines

8/1/16| Baltimore, MA | 23 years old

  •  Shot and killed with her son in her arms.
  • When Gaines noticed police attempting to force entry that day in August, she sat down in her living room with a legally owned firearm, and a 6-hour standoff ensued.
  • Officer Ruby fired several shots from outside of her apartment, then he entered the apartment and shot Gaines three more times, killing her.

Kayla Moore

2/22/13| Berkley, CA | 41 years old

  • Kayla Moore was a transgender woman experiencing a mental health crisis and was killed in her home.
  • Her roommate had summoned police for help.
  • Officers attempted to arrest her on a warrant for a man 20 years her senior who held her dead name.
  • Several officers overpowered Kayla in her own bedroom, suffocating her to death in the process.

India Kager

9/5/15 | Virginia Beach | 27 years old

  • Shot and killed by Virginia Beach Police while sitting in the car with her 4-month-old son.
  • Officers fired 30 rounds into the car in under 15 seconds, killing India and Angelo.
  • Perry and disabling their baby • Police did not have arrest warrants for either of them.

#SAYHERNAME MAP

National visualization of Black women who were killed by the police.

#SAYHERNAME ANNUAL REPORT

Annual report 2020.

#TRUTHBETOLD

People were rightfully outraged about Trump’s refusal to condemn white supremacist groups, with this campaign, we called for a similar outrage about Trump’s attempt to away the ability to name and fight white supremacy. Saying that anti-racism is racist has a long history (and needs to be dismantled), as it it portrayed in this campaign.

We created several social media pieces to tackle different parts of this campaign.