Alliance for Safety and Justice
Branding, graphic design and illustration work through a social justice lens for Alliance for Safety and Justice (ASJ).
ASJ is a multi-state organization that aims to replace over-incarceration with more effective public safety solutions rooted in crime prevention, community health, rehabilitation and support for crime victims.
I was tasked with:
- Campaign strategy & development for Prop 25, California National Victims, HB3653 and ASJ Voter Guide.
- Agenda for Annual Briefing for Philanthropy.
- Logo “I am/We are Survivors”.
- Social media for Survivors Speak and Giving Tuesday.
SOCIAL JUSTICE DESIGN
- By asking questions relevant to the brand’s mission and values, I created visuals that tackled topics such as crime survivors and prisons in ways which were empowering to their audiences.
- I carefully picked illustrations to tell powerful stories, when topics were of sensitive nature.
Date
2020Services Provided
Campaign Strategy & Development, Illustration, Layout, Logo, Social Media#PROP20 CAROUSEL
NATIONAL VICTIMS AGENDA
Series of bi-lingual (Englisha and Spanish) graphics for IG, Twitter and FB highlighting the National Victims Agenda.
HB3653
Carousel illustrations for HB3653 bill.
I AM/WE ARE SURVIVORS
Logo design for on-going campaign I am/We are Survivors.
SURVIVORS SPEAK
Select social media push for Survivors Speak Photo Exhibit and Virtual Conference.
