BLAFemme – Branding for Black Healing
Branding and graphic design informed by social justice for the BLAFemme. Blafemme is a physical & virtual den that facilitates healing using Black feminist theory and practices.
We conducted brand discovery meetings, designed their logo, created a logo system, provided brand guidelines, and created printed materials for in-person events.
Social Justice Lens:
- Our branding strategy focused on racial and social justice, particularly to Black and queer communities. Our critical thinking approach challenged norms and created stories, designs, exercises and solutions that were empowering to both the client and their target audiences.
- Our commitment to and investment in Black communities allows for our designs to authentically represent our client while pushing societal norms by choosing elements that are not traditionally portrayed.
Date
2022Services Provided
Art Direction, Brand Guidelines, Branding, Graphic Design, Illustration, Layout, Logo Design, Merchandise, Print, Product
![Logo image for BLAFemme. Two hands pinky swearing. One has a rose tattooed and the other long nails. There's a sparkle in the center of the fingers on top. The colors are purple and gold. The text reads "Magic, transformation [pointing at the sparkle]; Unapologetically Black nails [pointing at the nails]; Strong foundational line [pointing at the typographic line of Femme]; More thicker lines than thinner lines [pointing at the typography in Femme]; BLA is so bold all counters are filled in; typography is unapologetically thick [pointing at typography of BLA]](https://thedreamcreative.com/wp-content/uploads/2020/07/Blafemme_Explained.png)
Logo
The brief
- The BLAFemme logo needs to be both feminine and gender expansive.
- Ability to capture Black elements that speak to the brand.
- Bold, unapologetic.
The design
- We focused on a design and branding for Blafemme that expressed boldness in femininity in a non stereotypical way combined with Black excellence and magic.
BLAFemme T-Shirt
We created a t-shirt design for BLAFemme’s first in-person event.
