MERCY HANGOVER PREVENTION BRANDING
Branding for Mercy hangover prevention, a custom blend of amino acids, anti-oxidants and vitamins – it is formulated to replenish key nutrients and jump-start the body’s natural defenses, helping stave off dreaded hangover symptoms like headache and nausea.
As the brand specialist and graphic designer we conducted brand discovery meetings, created a variety of assets such as ads, menus, stickers, packaging design, sales sheets, register pieces, shelf talkers, illustration, web assets, vehicle wraps, reports and more.
Date
2011-2015Services Provided
Art Direction, Brand Guidelines, Branding, Graphic Design, Illustration, Layout, Logo Design, Packaging, Marketing Collateral, Merchandise, Print, Product Design, Social Media, Web DesignMIAMI ACTIVATION WINDOW DISPLAY & VEHICLE WRAP
Diorama mock-up for I LOVE LIQUOR store window in Miami, South Beach and vehicle wrap.
FACEBOOK ACTIVATION
DRINK MENU
ANGEL POSES
Can Refresh
The brief
- The original can didn’t pop as much when on the shelves.
- The elements weren’t placed strategically: when holding the can vital elements were lost.
- Information needs to be rearranged more strategically.
The design
- Better placement for hand when holding can; strategic height so logo always shows.
- Overall lighter can, darker text and bigger logo.
- Tagline separated and made bigger.
- Main messaging rearranged.
