MERCY HANGOVER PREVENTION BRANDING

Branding for Mercy hangover prevention, a custom blend of amino acids, anti-oxidants and vitamins – it is formulated to replenish key nutrients and jump-start the body’s natural defenses, helping stave off dreaded hangover symptoms like headache and nausea.

As the brand specialist and graphic designer we conducted brand discovery meetings, created a variety of assets such as ads, menus, stickers, packaging design, sales sheets, register pieces, shelf talkers, illustration, web assets, vehicle wraps, reports and more. 

Date
2011-2015
Services Provided
Art Direction, Brand Guidelines, Branding, Graphic Design, Illustration, Layout, Logo Design, Packaging, Marketing Collateral, Merchandise, Print, Product Design, Social Media, Web Design

MIAMI ACTIVATION WINDOW DISPLAY & VEHICLE WRAP

Diorama mock-up for I LOVE LIQUOR store window in Miami, South Beach and vehicle wrap.

FACEBOOK ACTIVATION

DRINK MENU

ANGEL POSES

Can Refresh

The brief

  • The original can didn’t pop as much when on the shelves.
  • The elements weren’t placed strategically: when holding the can vital elements were lost.
  • Information needs to be rearranged more strategically.

The design

  • Better placement for hand when holding can; strategic height so logo always shows.
  • Overall lighter can, darker text and bigger logo.
  • Tagline separated and made bigger.
  • Main messaging rearranged.