Collectively Free Branding
Collectively Free is an organization that raises awareness, educates and promotes action towards abolishing violence, discrimination, inequality and exploitation of nonhuman and human animals, and to build stronger, inclusive and forward-thinking communities.
We developed their brand identity, website, 2 micro-sites, campaign strategy & development, countless social media pieces, various posters, and an array of design work ranging from illustration to video editing.
Social Awareness:
- We developed a culture within the organization to take leadership and implement expertise from people whose campaigns and materials were targeted to. That way, not only authentic resources were created but it also impacted the organization’s culture.
- We dedicated extra meetings and hours to campaigns and materials that contained sensitive material to ensure we put out designs that honored that content.
Date
2014-2017Services Provided
Ads, Art Direction, Brand Guidelines, Branding, Campaign Strategy & Development, Graphic Design, Illustration, Layout, Marketing Collateral, Photography, Product, Social MediaCOLLECTIVELY FREE LOGO
The brief for Collectively Free’s branding: A look and feel that speaks of unity, inclusiveness and boldness. The brand must reflect the unity it seeks throughout their entire identity. The look must be iconic and the colors must convey action, transformation and unity.
WEBSITE
Using the Kause theme, the goal was to build a website that was eye-catching, that supported downloadable materials and that was easy to navigate.
‘WE ARE ALL ANIMALS’ POSTERS
The campaign ‘We Are All Animals’ emphasizes the continuity between humans and non-humans.
MAY DAY POSTERS
‘J20’ PROTEST POSTERS
‘PRIDE’ POSTERS
SHIRTS & HOODIES
‘NO PRISONS, NO CAGES, NO PIPELINES, NO WALLS’ POSTER
TOTE BAGS
SELECTED INFOGRAPHICS & TRIFOLD
SELECTED VIDEOS
We did a variety of video work: from editing to production.
