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Es Wex banner with three trippy eyes, a blue banner and their logo

ES Wex Single & EP Branding

ES Wex is a queer piscean femme alt-pop musician. She released two singles, Surrender and Clashing Colors, as well as one EP.
We photographed, illustrated and art directed ES Wex’s release, honoring her surreal and DIY aesthetics. We also worked together on her social media strategy.
Date
2019-2020
Services Provided
Ads, Art Direction, Brand Guidelines, Branding, Campaign Strategy & Development, Graphic Design, Illustration, Layout, Marketing Collateral, Photography, Social Media

‘SURRENDER’ SINGLE COVER

‘Surrender‘ is a trance-like meditation on societal pressure, self-sabotage, the ways in which society imposes control on queer femme bodies, and surrendering to life’s complexities.

Es Wex single cover for surrender with illustrated hands grabbing on the artist

ANIMATED ADS

As part of ES Wex’s social media strategy, we designed animations to boost their advertisement and build momentum.

IG ads mockups on iphone play animated pieces

STATIC ADS

As part of ES Wex’s social media strategy, we also designed static ads, monitored and compared them to the animated ads.

IG ads mockups on iphones and illustrated hand touch one of the phones

SPOTIFY

We branded their Spotify to match the release of the singles and then the EP.

Spotify mockup on an iphone

I had an incredible experience working with The Dream Creative on designing and executing album covers for my recently released singles and EP. They provided such a vast and invaluable array of branding elements to my album designs, such as photography direction and editing, animations, social media posts and ads (both creation and monitoring), branding advice, and illustration. Their extensive and versatile skillset, all of which they approach with masterful proficiency, creativity, and artistry, in combination with their collaborative nature, made them the ideal partner to help me realize my brand and the designs that were best suited for the project, and execute them with intentionality, care, and expeditiousness. I highly recommend working with The Dream Creative, and can’t wait to work with them again.

ES Wex headshot.
ES Wex Singer/Musician @ Es Wex

FACEBOOK COVERS

We branded their Facebook covers and events to match the release of the singles and then the EP.

Facebook event mock up with an illustrated hand coming out of the graphic

‘CLASHING COLORS’ SINGLE

‘Clashing Colors‘ is about a breakup and grappling with the complex combination of anger, grief, and acceptance. It’s also about letting go.

'Clashing Colors' single art has the artist front and center and two illustrated versions of them on the background. The three represent the stages of a breakup
Animation of clashing colors single on iphone mockup

‘SURRENDER’ EP  COVER

The ‘Surrender‘ EP’s art direction was to encapsulate a large feeling/vision of the album where all the other singles (‘Surrender‘ and ‘Clashing Colors’) could feel like they stemmed from that respective image.

Es Wex album cover

‘SURRENDER’ ADS

As part of ES Wex’s social media strategy, we designed both static and animated ads. We also monitored and compared each in terms of performance.

Es Wex's EP ads on iphone mockup

SPOTIFY

We branded their Spotify to match the release of the singles and then the EP.

Spotify iphone mockup

‘ALL THE LEAVES’ VIDEO

I directed, shot and edited ES Wex’s ‘All The Leaves’ video. I also made the beats for it.