ES Wex Single & EP Branding

ES Wex is a queer piscean femme alt-pop musician. She released two singles, Surrender and Clashing Colors, as well as one EP.
We photographed, illustrated and art directed ES Wex’s release, honoring her surreal and DIY aesthetics. We also worked together on her social media strategy.
Date
2019-2020
Services Provided
Ads, Art Direction, Brand Guidelines, Branding, Campaign Strategy & Development, Graphic Design, Illustration, Layout, Marketing Collateral, Photography, Social Media

‘SURRENDER’ SINGLE COVER

Surrender‘ is a trance-like meditation on societal pressure, self-sabotage, the ways in which society imposes control on queer femme bodies, and surrendering to life’s complexities.

ANIMATED ADS

As part of ES Wex’s social media strategy, we designed animations to boost their advertisement and build momentum.

STATIC ADS

As part of ES Wex’s social media strategy, we also designed static ads, monitored and compared them to the animated ads.

SPOTIFY

We branded their Spotify to match the release of the singles and then the EP.

I had an incredible experience working with The Dream Creative on designing and executing album covers for my recently released singles and EP. They provided such a vast and invaluable array of branding elements to my album designs, such as photography direction and editing, animations, social media posts and ads (both creation and monitoring), branding advice, and illustration. Their extensive and versatile skillset, all of which they approach with masterful proficiency, creativity, and artistry, in combination with their collaborative nature, made them the ideal partner to help me realize my brand and the designs that were best suited for the project, and execute them with intentionality, care, and expeditiousness. I highly recommend working with The Dream Creative, and can’t wait to work with them again.

ES Wex headshot.
ES Wex Singer/Musician @ Es Wex

FACEBOOK COVERS

We branded their Facebook covers and events to match the release of the singles and then the EP.

‘CLASHING COLORS’ SINGLE

Clashing Colors‘ is about a breakup and grappling with the complex combination of anger, grief, and acceptance. It’s also about letting go.

‘SURRENDER’ EP  COVER

The ‘Surrender‘ EP’s art direction was to encapsulate a large feeling/vision of the album where all the other singles (‘Surrender‘ and ‘Clashing Colors’) could feel like they stemmed from that respective image.

‘SURRENDER’ ADS

As part of ES Wex’s social media strategy, we designed both static and animated ads. We also monitored and compared each in terms of performance.

SPOTIFY

We branded their Spotify to match the release of the singles and then the EP.

‘ALL THE LEAVES’ VIDEO

I directed, shot and edited ES Wex’s ‘All The Leaves’ video. I also made the beats for it.