GLSEN
Branding, graphic design and art direction for GLSEN, LGBTQ non-profit.
Selected pieces range from a new logo overhaul design system, new shopify products, to illustrations and printed materials for events. We also did a campaign strategy & development surrounding the reveal of the new brands.
Check out “GLSEN’s” branding project for a full branding overview.
Date
2017-2020Services Provided
Art Direction, Branding, Brand Guidelines, Brand Strategy, Campaign Strategy & Development, Graphic Design, Illustration, Layout, Logo Design, Marketing Collateral, Merchandise, Print, Social MediaLOGO SYSTEM & REBRAND
The challenge: GLSEN’s logos were designed without a vision and system in place, which generated brand confusion and harmed brand recognition; there weren’t identifiable elements that linked the logos back to youth or education.
The solution: Audit all logos and identify points of growth; redesign GLSEN’s Days of Action logos to stand out from other GLSEN logos by using GLSEN’s brand colors and unique elements; ensure that all logos were designed using youth and school inspired elements; redesign Changing the Game logo; all other buckets remained untouched as directed by GLSEN.
Day of Silence Logo Rebrand, Merchandise, Social Media & Ads
The GLSEN Day of Silence is a national student-led demonstration where LGBTQ students and allies all around the country. The ads created for this campaign ran nationally with several placements in Times Square and generated over a million impressions.
Inspiration: Day of Silence is about speaking out and breaking the silence, so we drew inspiration from the speech bubble.
Ally Week Logo Rebrand, Merchandise, Social Media & Ads
GLSEN’s Ally Week is a student-led program where LGBTQ K-12 students and LGBTQ educators lead the conversation on what they need from their allies in school.
Inspiration: Ally Week is about allyship and community, so we drew inspiration from circular elements.
No Name-Calling Week Logo Rebrand, Merchandise, Social Media & Ads
GLSEN’s No Name-Calling Week is a week organized by K-12 educators and students to end name-calling and bullying in schools.
The ads created for this campaign ran nationally with several placements in Times Square and generated over 100,000 impressions.
Inspiration: No Name-Calling Week is about ending bulling and name-calling, so we drew inspiration from chalk and zig-zag lines.
Changing the Game
Changing the Game is GLSEN’s Sports Project which helps evaluate schools and to implement changes, ensuring it is an environment that is respectful and safe for all.
The new logo combines the sport and educational aspects of the program.
SAFE SPACE KIT REBRAND
The Safe Space Kit (stickers, poster and a 48-page resource) is GLSEN’s Guide to Being an Ally to LGBTQ Students. The guide provides concrete strategies that will help you support LGBTQ students, educate about anti-LGBTQ bias and advocate for changes in schools. It is GLSEN’s most sold item.
The challenge: The Safe Space Kit is GLSEN’s most downloaded and best selling kit, however it wasn’t easy to read and it was outdated.
The solution: Rehaul the design with fresh and current design by also working with LGBTQ students to collect their input.
Safe Space Sticker
The Safe Space Sticker new design set the aesthetics for all the other elements in the kit.
The Dream Creative is a remarkably talented graphic designer and all-around creative who was an invaluable team member in solidifying the organization's brand through print and digital design, product, and creative production. It was a privilege having their talents leading our design and contributing to our campaigns, programs, and fundraising, and I highly recommend them.
