Branding, graphic design and art direction for GLSEN, LGBTQ nonprofit. Selected pieces range from Days of Action campaigns (Day of Silence, No Name-Calling Week and Ally Week), new shopify products, illustrations and printed materials for GLSEN events such as RESPECT (GLSEN’s biggest fundraising event which raises millions of dollars) and Chapter Leadership Institute (GLSEN’s gathering of all national chapters).
- Our brand strategy focused on racial justice and accessibility, so we handed out a brand guideline to match the materials we created. We tested how GLSEN’s color worked in a variety of colorblind scales and developed guides around those.
- LGBTQ youth were consulted to ensure designs were created with their input and were adequately represented.
- We pushed for representation that was lacking, such as Middle-Eastern and Native LGBTQs, which resulted in the GLSEN Research Institute to launch a specific LGBTQ reported focused on those groups.
- We worked together to ensure language was correct and honored the communities they referred to.
Services ProvidedAnnual Report, Art Direction, Branding, Brand Guidelines, Branding Strategy, Graphic Design, Iconography, Illustration, Layout, Logo Design, Marketing Collateral, Merchandise, Print, Product, Social Media, Web. Design
SELECTED GRAPHICS FOR DAYS OF ACTION
GLSEN’s Days of Actions consist of Day of Silence, Ally Week and No-Name Calling Week.
Check out “GLSEN Rebrand” for a case study on a selective rebrand.
LGBTQ HISTORY MONTH ANIMATIONS & ILLUSTRATIONS
LGBTQ History Month animations with quotes from LGBTQ icons and illustrations for GLSEN’s LGBTQ History Coloring Book.
LGBTQ HISTORY CARDS
GLSEN’s LGBTQ+ History Cards feature icons and events from the LGBTQ+ community in contemporary history. I designed the packaging, content and art directed the 54 illustrations done by Sylvain Rolando.
Various branded pins for Days of Action, ESP XGames and general marking purposes..
SELECTED SOCIAL MEDIA
Selected social media pieces for days of awareness, Pride, and solidarity posts.
Selected infographics for GLSEN Research Institute and the Policy department.
Selected iconography for Days of Action, resources, website overhaul and marketing materials.
Selected resources range from tri-folds, one-pagers, to 40-page long materials.
The Dream Creative is a remarkably talented graphic designer and all-around creative who was an invaluable team member in solidifying the organization's brand through print and digital design, product, and creative production. It was a privilege having their talents leading our design and contributing to our campaigns, programs, and fundraising, and I highly recommend them.
GLSEN’s missions and values were incorporated in the business cards.
I worked in partnership with IA Interior Architects to establish a branding presence in the GLSEN office.
PRIDE BRANDING AND SIGNAGE 2017, 2018
Pride branding and signage for GLSEN’s 42 chapters across the US also included marketing materials and social media posts.