GLSEN (now GLISTEN)
I worked full-time for 3 years at GLISTEN as the Graphic Designer and Production Manager. In my time there, I produced video, social, and campaigns to expand the organization’s reach, reaching a 30% increase in online engagement through efforts with the Comms team. I also managed and supervised the Communications Assistant, providing creative direction, feedback, training, and day-to-day project oversight.
SOCIAL JUSTICE DESIGN
- My brand strategy focused on racial justice and accessibility by spearheading a process to directly include the LGBTQ+ youth GLISTEN served in the major rebrand projects and key resources.
- I pushed for representation that was lacking, such as Middle-Eastern and Native American LGBTQ+ communities, which resulted in the GLSEN Research Institute to launch a Middle-Eastern and Native American LGBTQ+ report.
Date
2017-2020Services Provided
Animation, Annual Report, Art Direction, Branding, Brand Guidelines, Branding Strategy, Graphic Design, Iconography, Illustration, Layout, Logo Design, Marketing Collateral, Merchandise, Print, Product, Video Production, Video Editing, Social Media, Web DesignSELECTED GRAPHICS FOR DAYS OF ACTION
GLSEN’s Days of Actions consist of Day of Silence, Ally Week and No-Name Calling Week.
Check out “GLSEN Rebrand” for a case study on a selective rebrand.
LGBTQ HISTORY MONTH ANIMATIONS & ILLUSTRATIONS
LGBTQ History Month animations with quotes from LGBTQ icons and illustrations for GLSEN’s LGBTQ History Coloring Book.
SELECT VIDEOS
Development, scripting, production, and editing. Most of these videos were made in conjunction with LGBTQ+ youth, respecting their wishes, vision, and the ideas that made them feel empowered.
LGBTQ HISTORY CARDS
GLSEN’s LGBTQ+ History Cards feature icons and events from the LGBTQ+ community in contemporary history. I designed the packaging, content and art directed the 54 illustrations done by Sylvain Rolando.
SELECTED PINS
Various branded pins for Days of Action, ESP XGames and general marking purposes..
SELECTED SOCIAL MEDIA
Selected social media pieces for days of awareness, Pride, and solidarity posts.
SELECTED INFOGRAPHICS
Selected infographics for GLSEN Research Institute and the Policy department.
SELECTED ICONOGRAPHY
Selected iconography for Days of Action, resources, website overhaul and marketing materials.
SELECTED RESOURCES
Selected resources range from tri-folds, one-pagers, to 40-page long materials.
The Dream Creative is a remarkably talented graphic designer and all-around creative who was an invaluable team member in solidifying the organization's brand through print and digital design, product, and creative production. It was a privilege having their talents leading our design and contributing to our campaigns, programs, and fundraising, and I highly recommend them.
BUSINESS CARDS
GLSEN’s missions and values were incorporated in the business cards.
OFFICE BRANDING
I worked in partnership with IA Interior Architects to establish a branding presence in the GLSEN office.
PRIDE BRANDING AND SIGNAGE 2017, 2018
Pride branding and signage for GLSEN’s 42 chapters across the US also included marketing materials and social media posts.
