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Horizons logo animation showing grid construction.

HORIZONS REBRAND

Rebrand, branding and graphic design for Horizons Foundation, LGBTQ non-profit. We rebranded their logo, created brand guidelines, identified and created a sublogo system, developed stationary items, created ads, and designed donors-targeted materials.

Social Awareness:

  • Our brand strategy focused on racial justice and ensured that the people they served were adequately represented in their materials and brand guidelines.
Date
2019-2020
Services Provided
Art Direction, Brand Guidelines, Branding, Graphic Design, Illustration, Layout, Logo Design, Marketing Collateral, Merchandise, Print, Social Media
Old logo for Horizons in black and white
Horizons logo in black and white with explanation. Text reads "built on a grid for perfect balance; safe and reliable container; infinity symbol intertwines with "H" and expresses the timeliness of the brand; added depth and shadows; spaced and modern typography supports the mark"
LGBQT Logo Horizons in black and white

Logo Rebrand

The challenge

  • The original logo didn’t create the necessary connection the brand was looking to have with its target audience.
  • The name Horizons Foundation does little to explain the foundation’s work.

The solution

  • Horizons’ rebrand is the embodiment of what makes the foundation unique: that they will be there to serve the LGBTQ community forever.
  • We also made it necessary, when representing the foundation’s brand, to include a brand line: our LGBTQ foundation. Moreover, Horizons alone is easier to represent visually and to remember, facilitating closer connections to the foundation’s brand.

Stationary Items

We created business cards, letterheads, and a vast array of mailing envelopes for donation purposes.

Sublogos

In order to create a sublogo structure that speaks to the main logo, first we identified 4 difference donor audiences and designed the matrix from there.

The client asked for a color distinction between them based on the rainbow colors.

Donors

Symbol: Circle

Circles are considered an ultra-recognizable and safe shape, one that signifies stability, wholeness and alludes to financial wealth.

Legacy Donors

Symbol: Emblem

Emblems are considered to evoke timeless, long-lasting, security and a sense of higher level.

Non-Profit

Symbol: Organic

In contrast to geometric shapes, organic shapes are considered to be free-flowing, more friendly and open.

Professional Advisors

Symbol: Slanted

A slanted square symbolizes moving forward and action.

"Professional Advisors Circle" mood board inspiration with angular geometric shapes and a person dressed in business casual attire working on their computer.
Horizons' logo "Professional Advisors Circle"
Horizons logo animation showing its grid design.

The Dream Creative helped our nonprofit foundation with a major brand refresh project, ultimately developing an extremely compelling concept that conveyed our work in a beautifully simple yet profound way. Their creative skills are second to none. I highly recommend working with them on your branding and design needs!

Curtis Lahaie Senior Manager of Communications @ Horizons Foundation
'Change Justice' political thumbnail. Image is typography of "change justice" intertwined, a dove flying with flowers, barbered wire being broken, a fist up with flowers, and a megaphone with flowers
Previous Project (p) Political Illustrations
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