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Queer and Trans Empowerment Center logo and mock up done through a social justice lens exploring queer culture and history. This mockup is of the space's entrance and features 4 door panels. One with the logo and "Entry" with an arrow and "Open - Close 9-7". The second panel is the blown up version of the logo's mark, which is a rainbow butterfly; the third panel is the blown up and cutoff typography of queer & trans; the fourth panel are geometric shapes like a circle, triangle and square but with the rainbow inside of them creating a beautiful negative space.

QUEER AND TRANS EMPOWERMENT CENTER

Branding, graphic and web design done through a social justice for the Queer and Trans Empowerment Center (QTEC). QTEC’s mission is to empower and equip members of the LGBTQIAP community with the skills, resources, and supports to be resilient in today’s world.

We conducted a brand discovery meeting to identify goals, dreams and a sustainable strategy to get QTEC off and running. We created a logo system, provided brand guidelines, and assisted with web design.

Social Justice Lens:

  • Our branding strategy’s foundation focuses first and foremost on those who have the most barriers to access the brand and what it can provide to them. By centering those needs, we can branch out to other needs.
  • Queer culture is ever-changing so being able to identify elements that felt like reclaiming history was a crucial storytelling component: social justice and design meet where authenticity and empowerment intersect.
Date
2022
Services Provided
Art Direction, Brand Guidelines, Branding, Graphic Design, Logo Design
Queer and Trans empowerment center Logo Queer and Trans empowerment center Logo with explanations. [The logo resembles a butterfly] "Allusion to flags, paths, rays of sunshine; Modernized and rounded serifs make the typography easy to read and with hints of historical meaning; “Q” is slightly titled to allude to the reclaimed “weirdness” of queer folks"

Logo Design

The brief

  • Design a logo that’s not predictable for the LGBTQ community and yet is relatable.
  • Pack different meanings and layers.
  • Evoke a sense of reclaiming.

The design

  • By applying our branding expertise + our social justice lens we were able to come up with a logo that tells a story, is unexpected and relatable.
  • The Queer and Trans Empowerment Center’s logo that embodies transformation and empowerment by containing many meanings and embracing queer symbol.
  • At a first glance its main outer shape reveals a butterfly. That butterfly is the combination of two hearts, alluding to love, community and care. Queer and trans people continue to transform and rethink norms, very much like the the process of a butterfly.
  • The color scheme moves away from the predictable rainbow colors, making the mark stand out and feel more in alignment with the organizations offerings and mission.
Queer and Trans Empowerment Center entrance mockup. The entrance has a brick façade and 4 panels. Logo was done through a social justice lens incorporating queer symbols and meaning
Queer and Trans Empowerment Center mockup of office entrance with logo against a wood wall and an arrow pointing forward
Queer and Trans Empowerment Center pin mockup

SELECTED PROCESS & IDEAS

Website Design

We created a responsive website that could easily be updated by the members of QTEP. Pictures were carefully selected from sources that feature real queer people in a multitude of dimensions.

Queer and Trans Empowerment Center website mockup of 4 pages
Banner for social justice selection logo
Previous Project (p) Social Justice Logo Selection 2
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