QUEER AND TRANS EMPOWERMENT CENTER
Branding, graphic and web design done through a social justice for the Queer and Trans Empowerment Center (QTEC). QTEC’s mission is to empower and equip members of the LGBTQIAP community with the skills, resources, and supports to be resilient in today’s world.
I conducted a brand discovery meeting to identify goals, dreams and a sustainable strategy to get QTEC off and running. I created a logo system, provided brand guidelines, and assisted with web design.
SOCIAL JUSTICE DESIGN
- My branding strategy’s foundation focused first and foremost on those who have the most barriers to access the brand. By centering those needs first, everyone else will follow.
- Queer culture is ever-changing, so being able to identify historical reclaiming elements was a crucial storytelling component.
Date
2022Services Provided
Art Direction, Brand Guidelines, Branding, Graphic Design, Logo Design, Web Design, Web Development
![Queer and Trans empowerment center Logo with explanations. [The logo resembles a butterfly] "Allusion to flags, paths, rays of sunshine; Modernized and rounded serifs make the typography easy to read and with hints of historical meaning; “Q” is slightly titled to allude to the reclaimed “weirdness” of queer folks"](https://thedreamcreative.com/wp-content/uploads/2020/07/QTEC_Before.png)
Logo Design
The brief
- Design a logo that’s not predictable for the LGBTQ+ community and yet is relatable.
- Pack different meanings and layers.
- Evoke a sense of reclaiming.
The design
- By applying my branding expertise + a social justice lens I was able to come up with a logo that tells a story, is unexpected and relatable.
- The Queer and Trans Empowerment Center’s logo that embodies transformation and empowerment by containing many meanings and embracing queer symbol.
- At a first glance its main outer shape reveals a butterfly. That butterfly is the combination of two hearts, alluding to love, community and care. Queer and trans people continue to transform and rethink norms, very much like the the process of a butterfly.
- The color scheme moves away from the predictable rainbow colors, making the mark stand out and feel more in alignment with the organizations offerings and mission.
SELECTED PROCESS & IDEAS
Website Design
I created a responsive website that could easily be updated by the members of QTEP. Pictures were carefully selected from sources that feature real queer people in a multitude of dimensions.
