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Breathe with Tea

The Greener Kitchen

Michael Harren

Breathe with Tea

The brief: Breathe with Tea is a mission-driven self-care individual offering packages, tips and workshops and needed a clear logo. The client expressed that the brand is Tea so we helped the client dial in to what that meant. The client’s asked for spunky and punchy, a no bullshit approach to facing your shit.

It’s about healing and community care. Typographically it’s bold and “safe”. Their favorite colors are teal and magenta.

The Design: The mark has a feeling-focused direction which evokes different atmospheres/elements of the brand, such as magic, moon, beach, and  rituals. A blend of interpretative elements that make you feel at ease.

The Greener Kitchen

The brief: The Greener Kitchen helps create a more accessible, affordable plant-based food ecosystem in Baltimore and beyond! The client expressed that the brand needs to incorporate kitchen tools, allude to plant-based elements and be community-oriented.

The design: The mark offers symmetrical and different kitchen tools, a pop of color and an “established at” stamp to evoke a sense of history, which are elements the community identifies with.

Michael Harren

The brief: Michael Harren is Brooklyn-based composer and performer who combines elements of classical composition with experimental electronics and storytelling, oftentimes driven by a social cause.

The client expressed the need for one logo for Michael Harren’s personal brand and another for Mickey Pod, Michael’s music podcast; both logos should vary slightly but maintain the same logomark; they should allude to music; looking for a minimalist and iconic logo.

The design: The mark plays on the “M” as sound bars and the minimalist feel expresses Harren’s brand. For “Mickey Pod” a dodecagon shape is familiar but distinctive.