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"Breathe with Tea" logo mockup shows three different logo options on a sketch board. A hand is filling in the logo.

Social justice logo selection from 2018-2019 for industries that include LGBTQ issues,  mental health, food and music.

Click on a client’s project to jump directly to it.

Breathe with Tea

The Greener Kitchen

Michael Harren

Date
2018-2019
Services Provided
Logo

Breathe with Tea

The brief: Breathe with Tea is a mission-driven self-care individual offering packages, tips and workshops and needed a clear logo. The client expressed that the brand is Tea so we helped the client dial in to what that meant. The client’s asked for spunky and punchy, a no bullshit approach to facing your shit.

It’s about healing and community care. Typographically it’s bold and “safe”. Their favorite colors are teal and magenta.

The Design: The mark has a feeling-focused direction which evokes different atmospheres/elements of the brand, such as magic, moon, beach, and  rituals. A blend of interpretative elements that make you feel at ease.

Image of Tea's logo explaining the design elements in it
Mission-driven Tea's logo with mockup that says "but it helps to have reminders"
Tea's logo mockup reads "self-care doesn't have to be complicated"

SELECTED PROCESS & IDEAS

The Greener Kitchen

The brief: The Greener Kitchen helps create a more accessible, affordable plant-based food ecosystem in Baltimore and beyond! The client expressed that the brand needs to incorporate kitchen tools, allude to plant-based elements and be community-oriented.

The design: The mark offers symmetrical and different kitchen tools, a pop of color and an “established at” stamp to evoke a sense of history, which are elements the community identifies with.

https://thedreamcreative.com/wp-content/uploads/2020/07/Greener_Before.png Image of The Greener Kitchen logo with explanations
"The Greener Kitchen" logo at restaurant front.

SELECTED PROCESS & IDEAS

Michael Harren

The brief: Michael Harren is Brooklyn-based composer and performer who combines elements of classical composition with experimental electronics and storytelling, oftentimes driven by a social cause.

The client expressed the need for one logo for Michael Harren’s personal brand and another for Mickey Pod, Michael’s music podcast; both logos should vary slightly but maintain the same logomark; they should allude to music; looking for a minimalist and iconic logo.

The design: The mark plays on the “M” as sound bars and the minimalist feel expresses Harren’s brand. For “Mickey Pod” a dodecagon shape is familiar but distinctive.

Mission-driven Michael Harren's logo Michael Harren logo with explanation
"Mickey Pod" logo mockup.
"Michael Harren" logos in a light and dark backgrounds.
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