thedreamcreative thedreamcreative
  • Work
  • Services & Clients
  • About Us
  • Contact Us
  • Shop
  • The Beat in Between
0
Transforming911 header with several different illustrations. From left to right: illustration of a closeup of a frightened Black man; illustration of several people together, an older man, a nonbinary person on wheelchair, a child, a call taker and an EMT with thumbs up. Folks have different ethnicities; a person in crisis sitting on a chair with their hands on their head, looking down; a person making a call; silhouette of several protestors

TRANSFORMING 911 BRANDING

Branding, graphic and web design done through a social justice for Transforming 911 . #Transforming911 is a community accountability and advocacy tool that examines St. Louis’ 911 system and serves as a call to reimagine public safety.

We conducted brand discovery meetings to identify goals, dreams and come up with a strategic release of materials. We created a logo system, provided brand guidelines, illustrated a comic, illustrated several assets for motion design and static, designed the website, and designed the report.

Social Justice Lens:

  • Our branding strategy’s foundation focused on honoring and strengthening the stories of real people by approaching strategy with critical thinking and sensitivity.
  • We created assets that feel authentic to the impacted communities and that can be used to further the campaign in various channels.
Date
2022-2023
Services Provided
Art Direction, Brand Guidelines, Branding, Graphic Design, Logo Design, Print, Website
Transforming911 logo. Transforming911 logo explained. Base typography by vocaltype.co.MARTIN is a non-violent typeface inspired by remnants of the Memphis Sanitation Strike of 1968; Slab font for 911alludes to authoritative forms; Typography expands& transforms as theword ends; Color palette alludes totransformation withyellow (the lightest color)and to sirens withorange for 911

Logo Design

The brief

  • Design a logo that has a historical and legitimate feel.
  • Simple and effective.
  • Colors that will support the previous asks.

The design

  • By applying our branding expertise + our social justice lens we were able to come up with a logo that feels historical by using a typeface that was inspired by Martin Luther King and protest signs at the time.
  • Although the logo is simple, we played with the fonts by slightly expanding each letter to evoke transformation, while “911” is boxed and alludes to authoritative forms.
  • We used yellow for transformation to allude to lightness, whereas 911’s orange evoke sirens.
Transforming 911 logo mockup showing a page of the report, the website and repeated logotype on a page.

Comics

We designed a comics that outlined what happens when you call 911 in St. Louis. We chose a noir style to emphasize the topic and create drama with harsh shadows. We ensured representation was on point and that illustrations weren’t triggering.

Transforming 911 comics showing different illustrations.
Transforming 911 comics closeup. Title of comics reads "Navigating St. Louis' dysfunctional 911 system"
Download Comics

Illustrations for animations

We created a series of illustrations to be used in an animated short outlining why we’re #Transforming911.

Click on the images for full picture and click on arrows to navigate to the next.

  • Illustration of several community members together. One is an older man with a can, the other a medic on a wheelchair, and EMT behind giving a thumbs up, a dispatcher and a little kid sitting crossed legged.
  • Person in crisis sitting on a chair with their hands on their head looking down
  • Illustration of protestors holding signs. Some have their fists up
  • Illustration of a fire truck in a cool perspective
  • Illustration of person looking through blinds while making a call on their cellphone
  • Illustration of officer about to draw his gun

Website Design

We created a responsive website that could easily be updated by the members of Transforming 911. The site was thought out as a story rather than individual pages and photos and illustrations were carefully selected to further the organization’s mission and values.

Report Design

We created a beautifully illustrated and designed 80-page report relating the unique and one-of-a-kind data on policing in St. Louis. This data is groundbreaking in the field so we made sure the design uplifted its importance and made it easier to communicate its points.

Report mockup containing 8 pages
Previous Project (p) Collective Power NFT QUEERS
Share

Share This Work

Copy Link to Clipboard

Copy
Next Project (n) Stanford and Funders for Housing and Opportunity Illustrations
  • Work
  • Services & Clients
  • About Us
  • Contact Us
  • Shop
  • The Beat in Between
SHOPPING BAG

Our site uses cookies. Learn more about our use of cookies: cookie policy

ACCEPT

SEARCH AND PRESS ENTER